Themed “Bandhan” the Annual Dealer Conference was designed to reward & recognize the efforts and contribution of 1200 Premium Channel Partners from Haryana, Punjab, Rajasthan, Delhi NCR, Gujarat, Uttar Pradesh & Madhya Pradesh. The core objective was to reward the best performers of last year. The event took place on May 13, 2018 at Andaz by Hyatt, Delhi. This event was also a celebration as Nuvoco Vistas Corp. Ltd. (formerly known as Lafarge India Limited) has joined the biggest party in the country – Indian Premier League 2018! Duraguard Cement has forged a new partnership with the coolest team in IPL, one that never shies away from playing bold – Royal Challengers Bangalore! The punch line ‘Milke Khelenge’ aptly sums up this association. Therefore as it suggests the entire pre-event communication and main event communication was based on Cricket. The high point of the event was the presence of Ab Devilliers, Brendon McCullum, Yuzvendra Chahal & Ashish Nehra. The event reached a crescendo with power packed performance by Bollywood singer – Mamta Sharma.