Themed “Bandhan” the Annual Dealer Conference was designed to reward & recognize the efforts and contribution of 900 Premium Channel Partners from Bengal, Jharkhand, Chhatisgarh, Odisha and North East. The core objective was to reward the best performers of last year. The event took place on April 9, 2018 at JW Marriott, Kolkata. This event was also a celebration as Nuvoco Vistas Corp. Ltd. (formerly known as Lafarge India Limited) has joined the biggest party in the country – Indian Premier League 2018! Duraguard Cement has forged a new partnership with the coolest team in IPL, one that never shies away from playing bold – Royal Challengers Bangalore! The punch line ‘Milke Khelenge’ aptly sums up this association. Therefore as it suggests the entire pre-event communication and main event communication was based on Cricket.